Ruthie Ridley + Four Athletics

This yoga inspired film showcases custom leggings designed by style and fashion blogger Ruthie Ridley in collaboration with Four Athletics. 

Ruthie Ridley + Home Depot

Home Depot teamed up with fashion blogger Ruthie Ridley and asked me to create a branded film that focused on Ruthie's appliance purchase with her family.  I knew I wanted to capture a fun-filled experience that highlighted Home Depot's ease of shopping mixed with Ruthie's passion for fashion.  The film was part of a bigger campaign for Instagram and Facebook.  Here's the final result!

Cinematic Real Estate Video

With video on the rise, this is the new "virtual tour" or "walk through" agents need to promote their newest listing.  This engaging two minute film captures the essence of a property through the use of cinematic techniques that can be easily shared across social media and marketing platforms. 

Ruthie Ridley + L'Occitane

In collaboration with L'Occitane and fashion blogger Ruthie Ridley, I was asked to shoot and direct a 60 second custom Instagram spot for their respected brands.  In keeping with Ruthie's light and airy brand, we wanted to naturally highlight her use of the L'Occitane summer collection product. 

The Lipstick Giraffe + VSP

In collaboration with Katchet Jackson-Henderson (@thelipstickgiraffe) and VSP, we looked at how Kachet has used VSP in the past to choose her glasses.  It's just a normal morning routine that naturally highlights the importance of Kachet's eyewear to her everyday work and also the convenience of VSP online and mobile services.  Final campaign was delivered for Instagram as well as her blog.