Ruthie Ridley + L'Occitane + Instagram by Jacob Cantu

  I recently had the pleasure of teaming up with Sacramento based fashion blogger, Ruthie Ridley on a unique 60 sec spot for Instagram.  The project involved a collaboration with a summer product from L'Occitane in which we would highlight Ruthie's use of the product in a way that represented both brands accurately.  

   We knew from the get-go that we didn't want a typical Instagram video filled with short boomerangs and stop motion, but rather one that was driven by story and beautiful imagery.  To achieve my desired result I ended up shooting tons of 120p slow motion on the Sony A7s ii and made sure to have plenty of soft light around.  Ruthie was a total natural and didn't require much directing at all.  In fact since the fashion world is not up my alley, she was coaching me! 

Needless to say we both loved the way it came out.  I'm looking forward to working with more bloggers who have great brands and products and just a need a little help producing professional video content.  Check out her site at